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It is the 4th highest grossing movie in 1967.Which increases their income as audiences will only have limited amount of places to purchase their films. For example, Disney has a lot of money, it can control where there films are played and distributed for example, Disney has removed all movies from Netflix and is going to have all their films on Disney movies which highlights that Disney is making even more money as it has its own service which no other company will have. However, Disney films are “vaulted” meaning they are not available for purchase, which pushes up their demand. The second life of VHS, DVD, digital downloads and Disney Life has increased Disney’s success because it is now more available for audiences to watch the movie as many times as they want. What differences has that made to its success and income generation? It has had a second life due to VHS, DVD, digital downloads, Disney Life etc. Also the distribution was slower in the 1960s because fewer copies of the film were available and hence slower roll – out across the country.
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This film was distributed in cinemas, theatres, outlets, iTunes, Google play, Amazon, DVD, Blue ray etc. The Jungle Book was distributed by the Buena Vista Distribution company which is owned by Walt Disney Studios. The film was also marketed through its trailers and having the film available on digital downloads – iTunes, Disney movies and Google play. Additionally, The Jungle Book also had posters and made new posters for every re-release of the Jungle Book 1967 such as: in 1991 VHS- Walt Disney Classics, 1999- release on DVD and 2007- released on DVD/ Blue ray. For example, branded rides at Disney theme park, toys, games, clothes, MacDonald’s happy meal, subway boxes and many more. And because Jungle Book didn’t lend itself product placement, it had to promote its own merchandising. It also enabled special effect to be created, such as moving water or flickering stars.ĭuring the 1960s film makers had fewer sources of income which meant that they had to use merchandising to increase its income. However, Disney developed this idea by using a multiplane camera which photographed a much larger number of layers of frames at once (sometimes as many as seven layers) of artwork, each at different distances from the camera and moving at different speeds which created the illusion of depth and almost 3D effect. The jungle book was created on transparent ‘cels’ a technique patented by Earl Hurd in 1914. Technological development- Did the film use any new processes?
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Additionally, the production was also funded by Disney’s theme parks, merchandise in terms of clothes, happy meals, subway kids box, toys, games etc, Disney stores, ABC TV and trailers. The total budget of the film was $4m which was easily recouped as there gross profit worldwide was $205million. The Jungle Book 1967 was funded by Disney as it has its own vertical integration which means Disney is responsible for the production, distribution and the funding of the film. As well as, there were people who painted the backgrounds, film editors, music department and production managers. When the actors were cast their personalities were reflected through the characters in the film for example, Baloo and Mowgli friendship reflects the real actors best friendship Phil Harris and Bruce Reitherman. These include: animators draw the characters first and then cast the actors making sure there were suitable voices. There were several jobs involved in production. What sort of jobs were involved in its production? For example, King Loui was based on the actor called Loui Prima personality, the way he walked and acted such as when he performed the song ” I wanna be like you” he had a trumpet and this was reinforced in the Jungle Book when King Loui sung it. Walt Disney changed this theory and instead turned it on its head by the drawings were now based on the actors, their voices and their vocal personalities. Additionally, his most significant influence was that before the standard procedure was to have animators draw the characters first and then to cast the actor, making sure they had suitable voices.
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Walt Disney also got rid of the many original characters to create a better story line. Walt Disney wanted the Jungle Book to be entertaining with light, fun songs. What was Walt Disney’s personal influence? However, Walt Disney transformed it to a happy child oriented film. Initially, Rudyard Kipling wrote The Jungle Book which was dark. Jungle book 1967 was produced in New Hollywood where they had much more freedom to produce various ideas to create films Disney has its own vertical integration where it produces, funds and distributes its won films ( Buena vista company). The Jungle Book 1967 was produced by Walt Disney Studios and cost $4million to make. How did Disney’s production work at this time?